Once you are satisfied that you have found a store that sells good quality, fresh poultry at a reasonable price, always buy your poultry or other meat products there, so that you know what you are getting, for how much and that the hygiene standards are upheld.
When selecting your poultry, whether you are buying a whole bird or smaller cuts of meat, always buy meat that has a healthy appearance and colour and does not possess any defects.
If choosing a whole fresh chicken or turkey, Grade A products, which are the best, will have plump bodies, perfect skin and will be free from any imperfections such as cuts, bruises or broken bones.
Also make sure that the poultry has been refrigerated and properly covered when on display in the store. Ensure that you buy poultry meat from a shop that has a high turnover and where meat is replaced daily if possible, in order to guarantee freshness and so that you do not buy any meat that has been left out for several days.
When buying your poultry from the supermarket, make certain that you do all your other shopping first and that you select the poultry last, just before reaching the check-out, as this will reduce the amount of time the poultry is spent outside of the fridge or freezer.
On choosing poultry from the meat department, look for packaging that does not contain any holes or tears and make sure that the meat is cool to the touch, so that you are certain that it has been adequately stored.